Advanced SEO

For a more technical approach to organic ranking in Google

Now that you've set up the basics of SEO, you may want to give it some time to see if Google makes any changes to your ranking or you can jump right in and start with the more technical stuff.

For a Free Audit on your website, visit to see how you can improve your site. If you need someone to take this off your plate, we suggest you contact or

1. Amount of Content:

Get your message across without overdoing it on content. We call this the "elevator pitch". A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.

Most visitors don't read anything other than headings anymore so make sure you leave a lot of white space and make your content clear with good headings.

If you have a lot of content, put it into blogs or additional pages. This will keep visitors from leaving your site due to feeling overwhelmed by content as it allows them to click through the site and read more in a slower manner that is more comfortable for them.

2. Image Alt Attributes:

Make sure that every image you insert has an ALT tag that describes the image to Google bots. This is especially important for every product image if you want your products to rank in Google.

3. Links:

  • Number of Backlinks: The number of other websites that contain links to your site.
  • On-Page Link Structure: In layman's terms, an internal link is one that points to another page on the same website.
  • Broken Links: Broken links are links that don't work. Some of the reasons why links don't work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of a website was changed.
  • Friendly URLs: A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines. User-Friendly URLs

4. Indexing:

Make sure that your site settings are allowing Google to crawl the page.

  • Pages/Products
  • Edit Page/Product
  • Scroll down to SEO settings

5. Usability

Your Oxxle store is mostly usable across devices. Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings).

6. Performance

Your Oxxle site is hosted on optimized servers that are built for speed and stability. All our servers run LiteSpeed using fast SSD storage.

7. Social Results

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Tracking Pixels Installed

8. Security

  • SSL certificate - your Oxxle store will come with a free SSL certificate
  • HTTPS Redirect - your Oxxle store uses HTTPS to ensure buyer safety at all times (secure checkout)
  • Malware - your Oxxle store has Active Malware scanning installed